Seven Smart Investments for the New Business Owner

As a business owner, you know that keeping track of expenses and profits is always a priority because you need consistent revenue to cover your operational costs. If your company is like others, affected by the ups and downs of the economy, you may be interested in ways to continue making money that isn’t dependent on the strength of your consumers’ wallets. With your profits, consider making the following investments to strengthen your company.

One: Invest in Improvements

Rather than simply setting aside a certain percentage of your profits to go toward improvements, be strategic about where that money should go. Many business owners take a look at the most effective business improvements to encourage growth or put money toward researching ways to attract new customers. Depending on your strategic plan, you may choose to upgrade equipment, hire new employees, or introduce new procedures that reduce expenses.

Two: Invest in Human Resources

Have you struggled to attract new talent? Do your employees have a high turnover rate? The time and money you devote to attract and retaining quality workers can improve productivity and boost morale. Investments, such as continuing education and benefits packages, can keep existing employees happy. It doesn’t make sense to hire one new employee after another; new hires are much more expensive than existing employees.

Three: Invest in Your Own Education

Your entrepreneurial skills are at least as important as the quality of the product or services you’re selling. If you struggle to communicate with peers and competitors or if you aren’t a consistent boss, you may be losing out on valuable opportunities. As you continue to promote your company, make sure you’re spending time in classes on management, relevant technology, or best business practices.

Many entrepreneurs didn’t study business management in college. Instead, they may have hired a career coach. This way, those entrepreneurs can learn how to put together a business strategy, how to manage employees, and how to attract investors, for example.

Four: Invest in Getting the Word Out

Marketing can make or break a company, so it’s always a good idea to put some of your profit toward a good marketing strategy, especially one that includes digital options. If you’re a brand-new company, invest some of those early profits in marketing as soon as possible. Along with looking for a great marketing plan, make sure you invest in software that tracks performance, measures the effect of campaigns, and evaluates your success with various marketing strategies.

Five: Invest in Online Branding

Do you have a website for your company? How often does the content refresh? Which keywords do you include in your content? If your business name isn’t popping up at the top of a search engine results page, you may need some help in this area. There are some useful online resources, but the best tactic is to pay experts who know how to get your website the attention you need.  

Six: Invest in Experts

Maybe you own a small company that produces handmade items for babies, and none of your employees knows how to do business taxes. It makes sense to hire a tax accountant to handle this part of your business. Take stock of the tasks within your daily operations. If there are some that could be done better (and maybe less expensively) by outsourcing those responsibilities. This is most important in areas of your business that require specialized training or certification.

Seven: Invest in Savings

There are great opportunities to put your profits to work making money. Of course, you need to be sure you have enough money set aside for emergencies and existing expenses, but once you can start putting some cash into a 401(K), some stocks, or bonds, you may enjoy a steady increase in your cash flow. If your existing profit margin is still a little low,  you could consider a business loan, such as those at, that could help you get started. Individuals often consider borrowing to begin investing. In fact, individuals and businesses use those investment loans to create leverage.

As a business owner who hopes to increase profits and see steady growth in your company, you may find that these investments are a great way to focus on improving. Remember to stay focused on where you hope to be a few years down the road and put your money toward those investments that will help you reach that goal.

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