A non-bank organization that regularly trades large blocks of stocks. Because of the size of their investments, they qualify for preferential treatment and lower commissions. Institutional investors have less protective regulations as it is assumed that they have more experience with the market and are better able to protect themselves.
There are many consumer based investment strategies that watch what the big money (institutional investors) is buying and follow their lead. The larger the percent volume increase relative to a regular day sold of one company’s stock, the more likely institutional investors have identified that company as having strong growth prospects for the future. The most well known strategy is taught by Investor Business Daily.